Digital Wearable Merchandising
Valtteri Bottas watch face
Now,
let's transform it into a digital product:
a watch face
Potencial Revenue
Let's assume Valtteri has 5.4 million followers worldwide,
20% use smartwatches,
45% of those use Apple Watch and WearOS,
= 486K potential smartwatch users.
and
40% likely to purchase a digital Valtteri merch,
= 194,400 potential buyers
Assuming 1 watch face
is charged $5
194,000 x $5 =
$972,000
POTENTIAL REVENUE - ONE SINGLE WATCH DIAL
How to achieve this?
It's an impulsive fan purchase.
Put it in front of the fans' eyes,
and they can buy it in 2 steps.
This simple immediacy is why it works.
It's an impulsive fan purchase.
Put it in front of the fans' eyes, and they can buy it in 2 steps.
This simple immediacy is why it works.
- E-mail marketing (your database)
- Web Store
- QR codes in Stores / Events
- Social Media
Fans will love
having a 'piece' of Valtteri
with them.
20M x $5 =
That single watch face could
potentially generate:
$972,000
It sounds crazy, I know.
Believe me,
smartwatch users love to customize their screens.
We’ve been leveraging this benefit for 7 years.
Add it to the existing Merch
The strength of this business
lies in the mass appeal of fans,
and the success comes from being a simple digital transaction.
Impulse purchase,
they see it,
they buy it.
Look,
you can't always be on top of everything but,
there's a business you might not know about,
selling "watch faces"
Apple Store,
Google Play,
Samsung Store,
and Huawei have them.
Users browse and purchase these “skins” to customize the look of their watches,
every single day.
Sell merch as digital consumables on the MOST used smartwatch: Apple Watch
In the past,
our company called “Bergen” reached +$500K selling watch faces,
WITHOUT a database, or advertising,
just organically.
Not bad for a one-person company.
We were awarded by Samsung twice for what we offer,
we know what we’re talking about.