New product to monetize IPs:
Digital consumables for the world’s most used watch: Apple watch
The Untapped 1.8%:
Your "Ready-to-Buy" Superfans.
They have the wrist space.
They want your brand.
1.8% of your fans are waiting to pay for your Digital IP.
Give it to them.
Looking for another way to maximize revenue and brand value?
Put your IP on fans’ wrists, all day long.
Wait—
how can these “tiny digital screens” actually make money?
$6.5B
That’s how much Roblox generated in 2025 selling purely digital accessories.
No boxes.
No shipping.
No warehouses.
Just pixels people want to own, show off, and collect.
Wait, what's this?
We turn your merchandise into custom smartwatch screens and a new revenue stream.
Clients:
Creative Associate at Samsung
Designed watch faces for Samsung Store for 5 years, earning two Samsung awards. Collaborated directly with teams in Silicon Valley, San Francisco, and Samsung Korea.
20% of your fans use smartwatches
the statistics say it,
not me.
Let’s look at an example:
Lando Norris has over 12.5M global followers.
With just one digital watch face, he could generate:
= $1,125,000
(assuming a $5 price per watch face)
You’re not Lando Norris,
nor do you have 12M+ followers.
I'm sorry.
Even so, you can still make a huge profit.
Put your IPs
on the world's most used watch:
Can you imagine the reach?
Do you have a database or fan base?
Their smartwatches are hungry mouths
Calculate Revenue
Where are most of the fans?
Now, enter your number of users/fans:
Results:
Smartwatch users: XXX,XXX
Potentially buyers: XX,XX
Assuming each dial is charged: $
Total: $XX,XXX
(With just 1 watch dial)
Look,
the strength behind this is the amount of followers/fans.
If you don't have that, this isn't for you.
Modern
merchandising:
Beyond t-shirts,
mugs,
and hoodies,
how about selling mini-apps that let fans personalize their smartwatch screens in seconds.
Fans want everything from their favorite artists.
Give them more and more.
Case Study: Alex Albon
Williams Racing F1 driver
- ALEX has approx 4.5M fan base globally
- 60% are unique users = 2.7M
- 20% are known to use smartwatches = 540K
- 60% of them use Apple Watch, WearOS, and Garmin
- Total = 324,000 potential smartwatch users,
and - 25% likely to purchase a digital ALEX merch
- Total= 81,000 potential buyers
81K
*ESTIMATED TARGET AUDIENCE FOR THIS SERVICE
10%
60%
30%
Now,
let's convert Alex into a watch face
DONE:
Assuming 1 watch face is charged $5
81,000 x $5 =
$405.000
POTENTIAL REVENUE
Just 1 watch face
Not bad for just a single digital asset, right?
Look,
do you know why it works?
It’s an impulse purchase.
Fans see it, want it, and buy it in just a few steps. Drive traffic to your watch faces using:
- E-mail marketing (your database)
- Web Store
- QR codes in Stores / Events
- Social Media
Already Have a Merch Store?
Add digital watch faces just as easily as your other products.
It’s a no-brainer.
Images source: landonorris.store/
3 Major Smartwatch Brands
even Steve Jobs would have done this.
Look,
you can't always be on top of everything but,
there’s a business you might not know about: selling ‘watch faces.’
You can leverage this business to sell your merchandise in a digital format.
Packaging and Character are trademarks of Funko.com
Packaging and Character are trademarks of Funko.com
Allow fans to take their fandom everywhere.
Turn your physical products,
collectibles,
and clothing into a digital watch face that fans can wear everywhere.
It’s an effortless way to extend the connection and create a new income stream.
Where do the estimates come from?
Data is based on our experience with smartwatch user behavior, combined with current cross-referenced data.
Estimates:
Unique users: It’s estimated that 60% of users are unique across multiple social media platforms due to overlap.
Smartwatch users: Studies show over 20% of the global population uses smartwatches, and of those, 60% use Apple Watch, WearOS, or Garmin devices.
Potential buyers: Behavioral data indicates that over 25% of smartwatch users are willing to purchase merchandise from brands or people they follow.
Calculations of fans and revenue are estimates and depend on factors like engagement levels and the marketing efforts behind the promoted watch faces.