New product to monetize IPs:
Digital consumables for the world’s most used watch: Apple watch
Your IP lives on t-shirts, mugs, figures, and posters.
But not on the device your fans look at 80+ times a day: their watch.
Watch faces for Apple Watch are a product category that doesn’t exist in most IP catalogs yet. No factory, no warehouse, no returns. A fan buys it for $6–9, installs it in 60 seconds, and wears your brand on their wrist every day.
Branded watch faces products
They are mini digital products used to customize the screen of Apple Watches.
They combine design and health data.
High margin.
If you manage IPs, you evaluate new products constantly.
Here's why this one is an easy "yes":
- 70%+ margin per sale? Yes.
- Zero inventory, zero production cost? Yes.
- From concept to store in ~30 days?Yes.
- A product fans actually use every single day?Yes.
A new ecosystem to sell your IPs
We build a dedicated store for your brand where fans browse, choose, and buy your watch faces. Everything happens in one place: your brand, your designs, your fans.
Live Data.
Branded Utility.
Real-time health stats (HRM, Steps, Battery) integrated into your IP.
It's not decoration. It's a functional product your fans interact with all day.
Wait a minute;
how can these “tiny digital screens” actually make money?
$1,570,000
That's how much one person generated selling watch faces.
No licensed IPs.
No team.
No marketing budget.
Just well-designed watch faces sold through digital stores.
Clients:
Creative Associate at Samsung
Designed watch faces for Samsung Store for 5 years, earning two Samsung awards. Collaborated directly with teams in Silicon Valley, San Francisco, and Samsung Korea.
Let's do the math with a simple example.
An anime IP with 5 million fans.If just 1% of Apple Watch users buy one watch face at $7:
→ 50,000 buyers → $350,000 in revenue → ~$245,000 after the store's fee → With a collection of 10 designs: up to $2.4M potential → Production cost: $0
And that’s with 1% conversion. Fans who already love an IP tend to convert higher — especially for a $7 impulse buy they’ll use every day.
Put your IPs
on the world's most used.
and they’re already carrying the hardware on their wrists every single day.
See what your IP could generate.
Watch faces are another way to get more revenue from your customers.
Calculate Revenue
Enter your fan base size:
Results:
Estimated Apple Watch users among them: XXX,XXX
Estimated buyers (1.8%): XX,XX
Price per watch face: $
Revenue with 1 design: $XX,XXX
(With just 1 watch dial)
Modern
merchandising:
Beyond t-shirts,
mugs,
and hoodies,
how about selling mini-apps that let fans personalize their smartwatch screens in seconds.
Fans want everything from their favorite artists.
Give them more and more.
Look,
do you know why it works?
It’s an impulse purchase.
Fans see it, want it, and buy it in just a few steps. Drive traffic to your watch faces using:
- E-mail marketing (your database)
- Web Store
- QR codes in Stores / Events
- Social Media
Already Have a Merch Store?
Add digital watch faces just as easily as your other products.
It’s a no-brainer.
Images source: landonorris.store/
Where do the estimates come from?
Where do the estimates come from?
Data is based on our experience with smartwatch user behavior, combined with current cross-referenced data.
Estimates:
Smartwatch users: Studies show over 60% of the global population uses smartwatches.
Potential buyers: Based on behavioral data across fan databases, approximately 1.8% of fans convert into buyers of digital products from brands or people they follow.
Note: The 1.8% conversion rate is a conservative estimate. Fans within a database have already shown strong affinity for the brand or IP, making them a highly targeted audience. Delivering custom watch faces featuring the IP they love directly to these dedicated fans can drive significantly higher engagement and conversion rates.
Calculations of fans and revenue are estimates and depend on factors like engagement levels and the marketing efforts behind the promoted watch faces.