This is how a watch face works.
How much of my brand
can I include in my watch face?
There are 3 styles that use varying amounts of your brand’s look and feel:
Bold
Watch design heavily focused on the brand or objects.
The essence of the watch is overshadowed by brand elements.
These designs can be visually aggressive for the user, unless used for specific occasions.
E.g.: A brand event or fan parties.
Balanced
Design that combines branding and watch structure well.
The brand impact is high but maintains the watch structure, increasing usage time and the sense of belonging to the brand.
Subtle
This structure highlights the quality of the watch, making it more modern, with key brand elements,
maintaining the branding characteristics.
This option endures the most with users as the design stands out for its modernity and excellent finish,
making it suitable for many occasions.
Changing images or appearance
A watch face can alternate between images. There is the “Main” and then the options.
Focused on Products
The example below shows the product swap through images.
This case is ideal for showing a product or branding frequently to the user.
Visual Customization
The example below shows how to change the appearance of the watch, varying colors in a less visually aggressive way.
These customizations are highly appreciated by watch face users, allowing them to change the look and feel of their watch with a single tap.
Watch Face Updates,
change the content your users see:
A very valuable feature is that a watch face already published on Google Play can be updated as many times as desired, adding new images, texts, QR codes, etc.
This is positive for the user because they will feel their watch face is “alive” and you can impact them with new information.
The more elements on a watch dial, the higher the consumption.
Users get annoyed with watch faces that consume too much battery, so we recommend using the fewest possible elements and variations.