From email to wrist.

A concept in motion.

12 seconds · No sound
A 12-second conceptual loop with simplified product icons and bars in place of text. An open merchandise email scrolls to a watch face. A tap opens the product in the brand’s app. The purchase button opens an Apple purchase sheet and a checkmark confirms payment. A separate installation action shows progress and another checkmark. A wrist with an Apple Watch appears in front of the phone, displaying the same face. All navigation takes place inside the iPhone. DAYLOOP is fictional.
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