After ETV Urdu, DD Urdu and Zee Salam, the fourth national Urdu TV channel Alami Sahara has recently been launched in India. It is to point out that ETV Urdu was launched ten years ago, DD Urdu 4 years ago and Zee Salam earlier this year. Meanwhile, Hyderabad's Munsif group is also ready with its channel.
While ETV Urdu and DD Urdu are infotainment channels and Zee Salam more focused on religion and cultural aspects, Alami Sahara is a news channel. It is broadcast every hour like other news channels. This shows a growing trend of Urdu channels from India.
Besides, there are a number of TV channels in Urdu from abroad. Prominent among them are QTV, Dubai; Peace TV Urdu, Dubai; BBC Urdu News Channel, London; and PTV News Urdu,Geo TV Urdu News, Express TV News Urdu, Sama TV News Urdu, Dunya TV News Urdu, all from Pakistan.
However, there is a general feeling that these channels don’t serve the purpose fully so far as the real interests and needs of the people are concerned. Keeping this in view, a number of efforts were made in the past and several channels sprang up but the feeling of lack of such a channel still remained there.
It is to recall that one such effort was made about ten years ago by eminent personalities like former Union Minister C M Ibrahim, IOS Chairman Dr M Manzoor Alam and well known businessman Sirajuddin Quraishi. They assembled and planned. As a result of which Urdu channels Al Hind and Falak came into being under the stewardship of eminent media-person and now Chief Editor of Hindi weekly “Chauthi Dunya” and TV Internet Santosh Bharatiya and Aaj Tak Television News Channel Editorial Director Q W Naqvi. Then this scribe too joined the illustrious team but unfortunately, the serious effort stopped all of a sudden in the midway. So, the proposed channels could not see the light of the day. This was the first ever endeavor by the Indian Urdu community that failed.
Expressing his view, Dr Manzoor Alam said more than ten years have passed to the endeavor made by them and meanwhile, four Urdu channels from India have already come into being. However, an objective Urdu channel is still needed because the existing channels don’t serve the purpose fully and fulfill the needs of the Urdu community, he opined.
He said one out of the existing four Urdu channels from India, is owned by the Government of India and the rest run by the corporate sectors,
“Some new effort would be made and Muslim business tycoons would come ahead because the endeavour needs a huge budget besides a well thought-out plan and professional team, well versed in the issues of the marginalized people,” hoped Dr Manzoor Alam.
---A U Asif, Editor, www. fanawatch.com can be reached at email@example.com